They were inspired by the Emo culture which is a hardcore and aggressive melodic music of the mid 80’s. Emo look started to spread among young people between 5 to 10 years ago, as a very sensitive attitude and sophisticated look. They were looking for a look reflecting emotion and enhancing the skinny aspect. There was some ‘Gothic’ appearance too. The haircut was also very special with the hair hiding partially the face.
The following video illustrates this trend which is still adopted by some teenagers but no more expanding among the new generation.